Sam Richter is an internationally recognized expert on sales, marketing, and reputation management. His award-winning experience includes building innovative technology, sales, and marketing programs for start-up companies and some of the world’s most famous brands. Sam is Founder and CEO of SBR Worldwide/Know More! And SVP/Chief Marketing Officer at ActiFi, a software and solutions firm serving the financial services industry. Sam has spent more than eighteen years in the advertising, public relations, and e-commerce/e-marketing industry, and has created programs for companies including: Microsoft, Coca-Cola, Major League Baseball, Northwest Airlines (Delta), Kraft/Nabisco, Polaris Industries, National Geographic, 3M, Brunswick, and other large and small firms.